Stan’s Donuts opens new flagship in New Eastside
By Taylor Hartz, Staff Writer
January 2, 2018
Stan’s Donuts and Coffee unveiled their new Loop store Willy Wonka style – but with golden donuts instead of golden tickets.
The new sweet shop, located at 181 N. Michigan Ave., opened on Dec. 23 and hosted its grand opening celebration on Dec. 30 at 6 a.m. Donut-lovers wound their way down Michigan Ave. in freezing temperatures the morning of the celebration, hoping for a chance to win a sweet prize. Each of the first 100 customers who lined up for the grand opening received a box with a donut or other prizes inside, but two lucky winners found a gold-plated donut that meant they would have unlimited Stan’s Donuts for life.
For employees of the new store, the highlight of the grand opening was getting to celebrate with Stan’s Donuts’ biggest fans.
Employee Jon Becker said “it was amazing to see so many people willing to line up in the freezing temperatures for a shot at winning donuts for life.”
In addition to those lucky grand prize winners –Michael Fiorini and Cordelia Bella – Becker said all 200 people there when the store opened got prizes of their own.
“All of the customers in line received a free donut, and everyone received Stan’s Donuts hats and t-shirts, coffee mugs and gift cards at random,” said Becker. Two customers also took home Stan’s signature pink Kitchen Aid mixers.
In a Dec. 30 Facebook post, the doughnut shop thanked “all the brave souls who weathered the weather” for the grand opening and congratulated the two winners. Temperatures were below zero the morning of the celebration.
The grand opening also featured free High Brew Coffee, one of many types of cold brew the shop offers. With 10 tap lines of cold brew, the new shop will appeal to coffee lovers just as much as donut fanatics.
Just after the grand opening, Stan’s also announced a surprise special for the new year – croissant donuts. Stan’s described the special as a European-style croissant dough with a granulated sugar coating, a pastry cream filling and a thick vanilla glaze. The square frosted donuts were available limited edition from Dec. 31 to Jan. 1.
Donut-lovers who visit the new shop will find Stan’s usual light pink and white decor, with a fun new feature on the ceiling. Above the seating area, which fits 50 customers, rows and rows of pastel colored doughnuts line the ceiling.
The new flagship store is the first Stan’s to be located in the Loop, giving New Eastsiders easy access to all the doughnuts and coffee they could want.