Setting the stage for selling success

By Urban Real Estate

Published July 4, 2018 

This New Eastside home for sale was not picture-perfect overnight. For many, the idea of getting a home this ready can seem overwhelming. The reality is, with the right broker, it isn’t hard — but it is important.

In 2017, the National Association of Realtors said 90 percent of home searches began online. Photos, videos, and virtual tours are the first impression. The 360 E. Randolph unit 2705-06 has been making great first impressions. In fact, it was recently featured as the Chicago Tribune Home of the Week. But its real story is the staging behind its glory.

“We continue to market each and every one of our clients’
properties with pride, and tell their best story possible.”
– Michael Emery

Michael Emery, senior partner, Urban Real Estate, shares his philosophy when
marketing a listing.

“It’s not that a home may not be elegant or lovely — it’s often cluttered or filled with too many personal items that do not allow a buyer the ability to envision their own life in the space,” says Emery. “This is where a stager comes in and creates a picture-perfect home ready for market. Our client leaves everything to us. We work with our team, their vast selection of furnishings and details and revamp the home to show-
case the space.”

Industry-acclaimed stager David Cieslak, with Signature Chicago, is brought in by Urban for projects like 360 E. Randolph to make a home look like a masterpiece.

If someone is contemplating selling, Cieslak said, it’s time to think about cleaning house.

“It’s a great time to purge items you’ve been meaning to part ways with,” Cieslak
said. “There are several organizations throughout Chicago that appreciate dona-
tions. Consider moving to a new home a fresh start.”

Cieslak also notes that when cleaning shelves, remove at least 50 percent of the
items. This will create more room and give the illusion of more space—a plus to buyers looking to experience all the space has to offer.

“There are properties that are special and it shows. They get media attention because they are unique—because they have a story to tell,” Emery added. “We continue to market each and every one of our clients’ properties with pride, and tell their best story possible.”

Contact a local Urban brokers at Urban-RealEstate.com or (312) 528-9200.

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