How one realtor helped build the neighborhood

(Published on May 30, 2019)

By Jesse Wright for Sheetal Balani

New Eastside residents know what a gem the neighborhood is. But years ago, before Magellan developed the area, Compass realtor Sheetal Balani was asking her prospective buyers to have faith in her and the future of the area.

Balani has been selling in New Eastside for 13 years, and she recalls bringing clients to the developer’s trailer on Upper Wacker  Dr. to look at scale models and floor plans.

“The sales staff would make their pitch and I’d hold buyers’ hands as they took a leap of faith,” she said. “For most folks there was definitely a lot of uncertainty over what it would ultimately become and what the community would look like.”

With the units stil two to three years away from completion, Balani saw the vision of what could be, and made the sales. Over time, she helped build the familial community.

“Those early buyers, a lot of them are still in the neighborhood and they attract other family members and friends,” she said.

Balani knows the story well. She sold a unit to her in-laws, who moved from the suburbs and she watched their stress melt away.

“They used to always enjoy going to the theatre but the distance between the city and the suburbs was too daunting,” Balani said. “Now they frequent shows two-to-three times a month.”

While Balani could understand the appeal of raising kids in the suburbs, the community of New Eastside allowed her to have a neighborhood and be in the heart of the city–it was the best of both worlds.

“Having lived in the city and moved to the suburbs, wanting to come downtown with two kids, it was clear to me that Lakeshore East was an oasis in the city,” she said. “It felt comfortable and welcoming to a young family.”

Balani knows firsthand the biggest selling points of Lakeshore East.

“My kids learned to ride their bikes around the perimeter of Lakeshore East Park,” she said. “We walk to Mariano’s several times a week and we can walk to work in just minutes.”

Whether you’re raising young kids and want a city meets neighborhood experience or your kids are off at college, Balani knows the ins and outs of New Eastside and can help make it your home.

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