AmazonGo coming to the Prudential Building
By Stephanie Racine and Mat Cohen
AmazonGo is under construction at the Prudential Building on the plaza level, near Lake St. and Stetson Ave., according to the Amazon website.
It will be the second AmazonGo location in New Eastside, joining its Illinois Center location at 111 E. Wacker Drive. AmazonGo is Amazon’s version of grocery and convenience store shopping. Customers scan in with the AmazonGo app, take what they need from the shelves, and walk out.
“Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning,” the website stated. After Amazon automatically detects what has been taken, the items appear in a virtual cart, and the customer’s account is charged.
AmazonGo is a popular stop for workers and busy people in New Eastside. “I’m about to get on an airplane so just wanted to stop in quick to grab a bottle of water” said AmazonGo Shopper Bill Meier. Meier has been to the AmazonGo in San Francisco as well, and is a big fan of the convenience. “It’s high tech, futuristic and where things are going,” said Meier.
“I don’t always have a ton of time in the middle of the work day, or when I’m trying to get home at the end of the day,” said shopper Catherine Phaneuf. For Phaneuf, stopping at AmazonGo is the easiest and fastest way to grab a snack, or a full meal in a hurry.
Beyond groceries, AmazonGo offers ready-to-make meal kits, which can be cooked for two people in 30 minutes. Local bakery and other artisanal items are also available.
AmazonGo even has organic raw beef or chicken to pick up. “It saves an extra trip to the grocery store if you decide to cook something on a whim last minute,” says Phaneuf.
For more information about AmazonGo, visit amazon.com or download the AmazonGo app.