PureCircle Ice Cream trucks bring late summer flavors to Chicago
By Angela Gagnon
PureCircle, the leading producer of stevia sweeteners for the global food and beverage industry, is distributing its new gourmet ice cream in Lakeshore East Park.
Food trucks will be parked near The Tides from 2-4 p.m. and by The Streeter Apartments in Streeterville from noon-2 p.m. every Saturday through October.
Based in Chicago, PureCircle is known for its natural-origin, zero-calorie sweetener made from stevia plants. The ice cream, which launched in August, features the next generation non-GMO stevia leaf sweeteners and is intended to show consumers how this sweetener tastes great and offers a healthier alternative to high calorie foods and beverages.
“We’re looking to raise awareness about stevia and what it is as a natural plant that has zero calories and is non GMO,” said PureCircle’s Global Marketing Manager and Streeterville resident Dan Kubiak.
New Eastside resident Morgan Vawter stopped by the truck on a sunny day in September to stock up on her favorite flavors of PureCircle ice cream.
“It is the best low sugar ice cream I’ve ever had,” she said. “And I’m keto, and it’s keto-friendly which is really special.”
PureCircle Ice Cream comes in five flavors: vanilla, chocolate, salted caramel, coffee and Rabanaberry, a vegan fruit-flavored dessert with raspberry, banana and blueberry.
“Ice cream has been our opportunity to have people experience the best kind of stevia products that we produce,” said New Eastside resident Alina Slotnik, PureCircle’s Vice President of Global Marketing.
“Our next phase is engaging companies and encouraging them to create next generation products with stevia,” Slotnik said.
In connection with the ice cream launch, PureCircle has partnered with the Illinois chapter of Juvenile Diabetes Research Foundation (JDRF), which funds research, advocates for government action and provides support to fight Type 1 Diabetes.
“JDRF understands the challenges and limitations of finding really delicious, but healthy and safe products for people with diabetes,” Slotnik said. “They were excited to bring this product to their audience and help educate them about stevia and show that it’s a safe sweetener.”
JDRF will have PureCircle ice cream samples and products as well as coupons and promotional materials at its One Walk Events this fall. PureCircle will also be the official dessert sponsor of JDRF’s One Dream Gala in Chicago at the end of the year.
For more information, visit purecircleicecream.com.