Setting the stage for selling success

By Urban Real Estate

Published July 4, 2018 

This New Eastside home for sale was not picture-perfect overnight. For many, the idea of getting a home this ready can seem overwhelming. The reality is, with the right broker, it isn’t hard — but it is important.

In 2017, the National Association of Realtors said 90 percent of home searches began online. Photos, videos, and virtual tours are the first impression. The 360 E. Randolph unit 2705-06 has been making great first impressions. In fact, it was recently featured as the Chicago Tribune Home of the Week. But its real story is the staging behind its glory.

“We continue to market each and every one of our clients’
properties with pride, and tell their best story possible.”
– Michael Emery

Michael Emery, senior partner, Urban Real Estate, shares his philosophy when
marketing a listing.

“It’s not that a home may not be elegant or lovely — it’s often cluttered or filled with too many personal items that do not allow a buyer the ability to envision their own life in the space,” says Emery. “This is where a stager comes in and creates a picture-perfect home ready for market. Our client leaves everything to us. We work with our team, their vast selection of furnishings and details and revamp the home to show-
case the space.”

Industry-acclaimed stager David Cieslak, with Signature Chicago, is brought in by Urban for projects like 360 E. Randolph to make a home look like a masterpiece.

If someone is contemplating selling, Cieslak said, it’s time to think about cleaning house.

“It’s a great time to purge items you’ve been meaning to part ways with,” Cieslak
said. “There are several organizations throughout Chicago that appreciate dona-
tions. Consider moving to a new home a fresh start.”

Cieslak also notes that when cleaning shelves, remove at least 50 percent of the
items. This will create more room and give the illusion of more space—a plus to buyers looking to experience all the space has to offer.

“There are properties that are special and it shows. They get media attention because they are unique—because they have a story to tell,” Emery added. “We continue to market each and every one of our clients’ properties with pride, and tell their best story possible.”

Contact a local Urban brokers at Urban-RealEstate.com or (312) 528-9200.

Why the $500–850K home in New Eastside may be more valuable than you realize

By Urban Real Estate

For many years in the Near North Side and our New Eastside neighborhood, renovation options included constructing features like smarter floor plans and adding standard in-unit conveniences like washer and dryers. Some residences offered better outdoor space, along with finishes that were reasonable and didn’t break the bank.

Of course, most were in a more affordable price bracket than they are today.

“Today’s future of new construction takes luxury, posh appointments and in-building amenities to a whole new level, making some of the entry units of soon-to-be-delivered homes in new buildings such as the Vista start well in the $1 million range,” said Michael Emery, a senior partner at Urban Real Estate.

“It’s exciting, and increases the value of all our homes, however it does make the $500–850K market more desirable than ever before, as it is a price-point for a larger unit that is becoming a rarity in our neighborhood.”

If you are looking to sell a home within this price range, consider what you own as a treasure that will be hard for buyers to find anywhere else. A two bedroom within this range is a true gem and a rarity as time progresses. If you’re in the process of searching for a new home, this year may be an ideal time to think about your next move and garner top dollar for your property.

“We recommend clients meet with their realtor early in the process, and create a list of ‘what’s necessary’ in terms of updates and renovation, versus ‘what isn’t’ and potentially, where a credit can be issued to a buyer when that time comes,” said Emery. “It helps homeowners prioritize their dollars and resources, and could eliminate headaches for improvements that may be avoidable.”

Today’s real estate opportunities are endless, and with great representation, can be prosperous for both the seller and buyer alike.

Contact Urban Real Estate at (312) 528-9200 or visit UrbanRealEstate.com

Published June 4, 2018

What does this summer market mean for you?

By Urban Real Estate

Whether you’re buying or selling property, the robust summer real estate market makes this upcoming selling season a unique opportunity for those on the fence about entering the market. In April, the National Association of Realtors (NAR) reported a climb of 1.1 percent in existing-home sales. However even with this increase, overall property sales are lagging as home prices continue to climb, putting pressure on what prospective buyers are
able to afford.

So, where does this put you as a buyer or seller? “Well, if you’re considering selling, there is a continued shortage of homes on the market, and yes, buyers will pay top dollar, and often more than list, for a home that is priced compellingly,” said Michael Emery, senior partner at Urban Real Estate. “Now is a great time for anyone contemplating a sale of an investment property, or one who is seeking their next home to sell. A great strategy can make you money on your purchase and
your sale.”

If you’re a renter or are interested in making your first purchase, working with a real estate broker and lender can help get your “credit house” in order. “There is nothing more important than working with a broker to assess what you are hoping to accomplish, what you can afford and work with a team to help you realize those goals. Often, that preparation makes for a perfect parlay when shopping. Buyers can make an offer with confidence and a plan,” Emery adds.

At the New Eastside’s Urban Real Estate, brokers are available for a consultation any time to help you determine what your home’s value is, help walk you through planning for your next transaction, and protecting the greatest investment you will make. For more, drop by the Urban Real Estate office at 400 E. Randolph St., visit UrbanRealEstate.com or call (312) 528-9200.

Published May 3.

 

Midwest buyers feel optimistic about buying, HOME survey says

By Urban Real Estate

In the full swing of another spring in Chicago’s real estate market, the climate has slightly changed from recent years and yes—it will make a difference. In the first quarter of the year alone, mortgage rates have increased to a four-year high. Paired with a critical shortage of home listings in many markets, including ours, this has sparked a hike in home prices making for a highly-competitive climate.

The National Association of Realtors first quarter Housing Opportunities and Market Experience (HOME) survey looked at what these trends mean for real estate and found that while many buyers feel that now is a good time to buy, this attitude was most prevalent in the Midwest and South regions.

According to Urban Real Estate managing partner Matt Farrell, this positive change is due to new opportunities. “Sellers have the tremendous opportunity to sell today as options are fewer, and those that are available are priced at a premium, and often garner rapid, multiple offers if priced correctly,” he said. “The goal is to strategically consider what your home’s value is against other homes available, and welcome those competing for a piece of the pie where few homes are available for sale.”

Those on the fence about buying a home have an important decision to make. According to Urban Real Estate senior partner Michael Emery, the survey indicates most potential buyers feel positive about the general economy. However, the fear buyers have about their own financial situation can be daunting.

“Sitting down with your trusted real estate advisor and a lender to review your buying power today is critical if you are on the fence,” said Emery. “Experienced brokers can help you understand what investment makes the most sense for you, and how to help you find an affordable option that meets your needs.”

To contact New Eastside’s Urban Real Estate, call (312) 528-9200 or visit UrbanRealEstate.com

Published April 11, 2018

Urban Real Estate again ranks as New Eastside’s number one real estate brokerage

By Urban Real Estate

Published March 13, 2018

The New Eastside’s very own Urban Real Estate is again the number one real estate office in our community, selling over $23 million in our neighborhood. The data, compiled by the regional Multiple Listing Service, Midwest Real Estate Data (MRED), counts transactions and dollars, to determine each office’s rank, ranking Urban Real Estate at the very top.

“The New Eastside is home to many of us,” said Matt Farrell, Urban Real Estate’s managing partner and a resident of Harbor Point. “We live, work and play here; to see our community grow, flourish and evolve into a gem that attracts buyers from across the city and around the globe is incredible. We show our clients many neighborhoods, but the charm and people here are second to none.”

Senior partner Michael Emery, also with Farrell since the company’s founding over a decade ago, recounts clients he has worked with fondly. “Over the years, there is nothing more gratifying than helping my neighbors buy thoughtfully, sell well and rent to wonderful new neighbors,” he said. Emery, a long-time resident at 400 E. Randolph, where Urban Real Estate offices are located, believes the New Eastside is special because of the impeccable neighbors and tremendous staff at each building. “We show properties all day long, and the care each property takes in looking top-notch, paired with the building staff that care for our needs, makes this a unique community to call home.”

With nearly 30 trusted real estate brokers, and more than eight languages spoken fluently within their office, Urban continues to raise the bar with unique services including its own Mercedes-Benz fleet to take clients to showings, and an international relocation program that hosts buyers coming to town looking for their next investment.

“Urban has maintained a special place in New Eastside. We couldn’t be more grateful to our neighbors and look forward to being their number one choice again in 2018,” Farrell says.

To learn more about properties for sale, rent or how to begin your own process, visit UrbanRealEstate.com or call (312) 528-9200, or just stop by the office at 400 E. Randolph St.

Plans for new Lakeshore East high rises halted by Alderman

By Taylor Hartz

Staff Writer
Dec. 15, 2017

Ald. Brendan Reilly (42nd) rejected the proposed development of three buildings in Lakeshore East  known as the “IJKL” parcels on Dec. 13.

 

The highrises, proposed by LendLease and Magellan Development Group earlier this year, would have added 1,400 residences throughout three new buildings. The project would also add 3,000 construction jobs and generate an approximate $20 million in annual revenue.

 

A statement from Ald. Rielly’s office on Dec. 13 said that “after reviewing the neighborhood feedback, and discussing with the City Department of Planning and Development, Reilly determined to not move forward with the project.”

 

The development groups first proposed their plans to the community at a meeting on July 10, showing renderings sleek new buildings. The meeting lasted three hours and drew more than 1,000 residents who gathered to voice their concerns.

After the meeting, Ald. Reilly said his office “received hundreds of letters, emails and calls objecting the proposal.”

After requiring the developers to host public meetings with every residential building in the neighborhood and considering the many concerns raised by locals, Ald. Reilly formally rejected the IJKL plans as presented.

Reilly sent several suggestions to the development companies, providing a list of changes that need to be made before he will consider future plans for the site.
The list included more active, usable open space, elimination of a proposed grand staircase and zigzag pedestrian path, relocation of the Harbor Drive pedestrian access point, and fencing between the parcels and lower Lakeshore Drive.

 

The alderman also called for tighter security. He suggested a staffed guard station on the lower level to monitor pedestrians, regular security patrols, installation of way-finding signage at the lakeshore access point, and improved lighting and surveillance cameras that can tie-in to the City’s OEMC security camera network

 

According to Rielly’s office, residents will be notified if the office receives an updated proposal, and a “transparent community process” will continue if the project moves forward.

 

A copy of Lendlease and Magellan’s slideshow proposal from the July meeting can be found here. http://www.ward42chicago.com/documents/20170710IJKL-UpperLevelAcecessRoutes-ToAlderman.pdf

 

Urban Real Estate rallies behind campaign to create new children’s programs in Englewood

By Urban Real Estate

November 15, 2017

Over the years, New Eastside’s Urban Real Estate has made charitable gifts to many local organizations focused on bringing services to Chicago’s citizens who need it most. With the season of giving approaching, one group in particular is making a difference in the lives of kids who would most benefit from these services.

Urban Real Estate presents a check to the ULBGC last holiday season. Photo courtesy of Urban Real Estate.

In 2016, Urban got behind the programs of the Union League Boys & Girls Clubs (ULBGC), supporting the group with a portion of closing proceeds and gifts throughout the year to benefit the programs ULBGC offers to support our city’s kids.

When managing partner Matt Farrell shared with his partners what the ULBGC had in store this year, all agreed to get behind the cause. Farrell, who also serves as a trustee of the ULBGC, was thrilled to see a campaign centered around bringing new programs to Chicago’s Englewood community, an area which over recent years, has seen dramatic changes that have negatively impacted the local youth.

“There has never been a more important time for us to invest in our future,”  Farrell said. “We have kids who need us to bring them resources and guidance in helping shape every future decision they are going to make, in a community that deserves our help. We couldn’t be prouder to support the ULBGC Great Englewood Futures Start Here. For us, being a good corporate citizen means giving year-round, and lending a hand in every way we can.”

The campaign hopes to increase programming offered at four Englewood school-based sites, bringing enrollment from 100–600 members throughout grades 1–12. The programs are centered around offering academic support, healthy lifestyle education, and courses in good character and citizenship.

In lieu of a traditional holiday party, this year Urban Real Estate is again supporting ULBGC with a contribution to be made on behalf of Urban’s clients during the holiday season. Last year, Urban raised and contributed more than $16,000 from a similar event.

As you consider your charitable gifts this year, learn more about how you can get involved in the Great Englewood Futures Start Here campaign at www.ULBGC.org

Urban Real Estate

400 E. Randolph St.

UrbanRealEstate.com

(312) 528-9200

GEMS upper school building height reduced

By Nicole VandeBoom | Staff Writer

Dog house days are over

By Taylor Hartz | Staff Writer

October 18, 2017

Following years of complaints, the unsightly “dog house covers” on inactive pedestrian tunnel entrances are being removed from the Magnificent Mile.

In an Oct. 4th report, Ald. Reilly (42nd) announced that the wooden covers on the intersection  of Michigan and Oak, an area with high foot traffic, will be replaced with concrete slabs.

Ald. Reilly said he is funding the improvements through an allocation of aldermanic menu funds, but did not disclose the amount.

In his report, the alderman said that he was “extremely pleased” to announce the Gold Coast infrastructure improvement, which will not only improve appearances, but add increased sidewalk space. He said he is working with Chicago Department of Transportation to cover them in a “more innovative and aesthetically pleasing way.”

CDOT is starting to install the concrete covers on the southeast side of Oak and Michigan in the city’s 2nd Ward, and then will move to the northwest corner in the 42nd Ward.

Ald. Hopkins (2nd) also committed menu funds to the project, paying for the southeast replacement.

The project is expected to take several weeks.

 

Alderman announces new high-rise developments in Lakeshore East

Lakeshore East is growing up, and growing up fast. Just as the first few floors take shape of what will be Chicago’s third-tallest tower, the Wanda Vista, plans for more Lakeshore East high-rises are ready to be unveiled.

Proposed plans will be revealed at a public presentation hosted by Alderman Brendan Reilly and the New Eastside Association of Residents. Chicago-based Magellan Development Group, in association with Australian company Lendlease Development Inc., will present building renderings and proposals at the community meeting, which will take place July 10 at 6 p.m., at the Hyatt Regency Hotel (151 E. Upper Wacker Dr.).

The proposed developments are located at “Site O” (195 N. Columbus Dr.) and four sites near Lake Shore Drive that will add over 2,000 residential units and 900 hotel rooms to New Eastside.

Magellan Development, the developer of Lakeshore East since 2001, has completed nine buildings in the New Eastside neighborhood. If the proposed plans become a reality, Magellan Development will be responsible for a total of 14 towers in New Eastside.

Community Presentation for Proposed Developments in Lakeshore East Monday, July 10, 6- 8 p.m. Hyatt Regency Hotel, Regency Ballroom, West Tower A 151 E. Upper Wacker Dr.

Elaine Hyde, Editor

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