Setting the stage for selling success

By Urban Real Estate

Published July 4, 2018 

This New Eastside home for sale was not picture-perfect overnight. For many, the idea of getting a home this ready can seem overwhelming. The reality is, with the right broker, it isn’t hard — but it is important.

In 2017, the National Association of Realtors said 90 percent of home searches began online. Photos, videos, and virtual tours are the first impression. The 360 E. Randolph unit 2705-06 has been making great first impressions. In fact, it was recently featured as the Chicago Tribune Home of the Week. But its real story is the staging behind its glory.

“We continue to market each and every one of our clients’
properties with pride, and tell their best story possible.”
– Michael Emery

Michael Emery, senior partner, Urban Real Estate, shares his philosophy when
marketing a listing.

“It’s not that a home may not be elegant or lovely — it’s often cluttered or filled with too many personal items that do not allow a buyer the ability to envision their own life in the space,” says Emery. “This is where a stager comes in and creates a picture-perfect home ready for market. Our client leaves everything to us. We work with our team, their vast selection of furnishings and details and revamp the home to show-
case the space.”

Industry-acclaimed stager David Cieslak, with Signature Chicago, is brought in by Urban for projects like 360 E. Randolph to make a home look like a masterpiece.

If someone is contemplating selling, Cieslak said, it’s time to think about cleaning house.

“It’s a great time to purge items you’ve been meaning to part ways with,” Cieslak
said. “There are several organizations throughout Chicago that appreciate dona-
tions. Consider moving to a new home a fresh start.”

Cieslak also notes that when cleaning shelves, remove at least 50 percent of the
items. This will create more room and give the illusion of more space—a plus to buyers looking to experience all the space has to offer.

“There are properties that are special and it shows. They get media attention because they are unique—because they have a story to tell,” Emery added. “We continue to market each and every one of our clients’ properties with pride, and tell their best story possible.”

Contact a local Urban brokers at Urban-RealEstate.com or (312) 528-9200.

Why the $500–850K home in New Eastside may be more valuable than you realize

By Urban Real Estate

For many years in the Near North Side and our New Eastside neighborhood, renovation options included constructing features like smarter floor plans and adding standard in-unit conveniences like washer and dryers. Some residences offered better outdoor space, along with finishes that were reasonable and didn’t break the bank.

Of course, most were in a more affordable price bracket than they are today.

“Today’s future of new construction takes luxury, posh appointments and in-building amenities to a whole new level, making some of the entry units of soon-to-be-delivered homes in new buildings such as the Vista start well in the $1 million range,” said Michael Emery, a senior partner at Urban Real Estate.

“It’s exciting, and increases the value of all our homes, however it does make the $500–850K market more desirable than ever before, as it is a price-point for a larger unit that is becoming a rarity in our neighborhood.”

If you are looking to sell a home within this price range, consider what you own as a treasure that will be hard for buyers to find anywhere else. A two bedroom within this range is a true gem and a rarity as time progresses. If you’re in the process of searching for a new home, this year may be an ideal time to think about your next move and garner top dollar for your property.

“We recommend clients meet with their realtor early in the process, and create a list of ‘what’s necessary’ in terms of updates and renovation, versus ‘what isn’t’ and potentially, where a credit can be issued to a buyer when that time comes,” said Emery. “It helps homeowners prioritize their dollars and resources, and could eliminate headaches for improvements that may be avoidable.”

Today’s real estate opportunities are endless, and with great representation, can be prosperous for both the seller and buyer alike.

Contact Urban Real Estate at (312) 528-9200 or visit UrbanRealEstate.com

Published June 4, 2018

What does this summer market mean for you?

By Urban Real Estate

Whether you’re buying or selling property, the robust summer real estate market makes this upcoming selling season a unique opportunity for those on the fence about entering the market. In April, the National Association of Realtors (NAR) reported a climb of 1.1 percent in existing-home sales. However even with this increase, overall property sales are lagging as home prices continue to climb, putting pressure on what prospective buyers are
able to afford.

So, where does this put you as a buyer or seller? “Well, if you’re considering selling, there is a continued shortage of homes on the market, and yes, buyers will pay top dollar, and often more than list, for a home that is priced compellingly,” said Michael Emery, senior partner at Urban Real Estate. “Now is a great time for anyone contemplating a sale of an investment property, or one who is seeking their next home to sell. A great strategy can make you money on your purchase and
your sale.”

If you’re a renter or are interested in making your first purchase, working with a real estate broker and lender can help get your “credit house” in order. “There is nothing more important than working with a broker to assess what you are hoping to accomplish, what you can afford and work with a team to help you realize those goals. Often, that preparation makes for a perfect parlay when shopping. Buyers can make an offer with confidence and a plan,” Emery adds.

At the New Eastside’s Urban Real Estate, brokers are available for a consultation any time to help you determine what your home’s value is, help walk you through planning for your next transaction, and protecting the greatest investment you will make. For more, drop by the Urban Real Estate office at 400 E. Randolph St., visit UrbanRealEstate.com or call (312) 528-9200.

Published May 3.